I am a
regular at beauty and fashion events, often considered a perfect turf for
female bloggers. At the recent launch event of a leading beauty range from the
KOSÉ Corporation, I wondered why I was the only male
blogger to have graced the occasion. Does the concept of beauty only appeal to
the fairer sex? I hope not!
Last Friday,
Femina played the perfect host yet again at the launch of new products from
Spawake Sea Beauty - Moisture Fresh BB Cream and Whitening
Triple Care Serum.
Being
India's first and largest read women's magazine in English for nearly 50 years,
Femina continues to publish articles on women achievers, relationships, beauty
and fashion, travel, cuisine, and health and fitness.
At the
event, a renowned skin expert, Dr. Simal Soin, talked about the benefits of Sea
Minerals and Beauty Regime. She offered some excellent skincare tips for the
guests, which included more than 50 beauty bloggers from Delhi-NCR alone.
For the
uninitiated, I had earlier attended the launch of Spawake products in India,
courtesy KOSÉ Corporation, one of the largest beauty and cosmetic companies of
Japan. The Spawake skincare range is based on the concept of refreshing and
revitalizing the Indian skin for a fresh and after spa glow.
KOSÉ already
has a presence in over 25 countries, including India now, and is endorsed by
the gorgeous Bollywood actress Aditi Rao Hydari, who is also the brand
ambassador of Spawake skincare brand.
So what
makes the Spawake skincare range truly stand out, you may ask? In my opinion,
it is the use of Laminaria Japonica Extract, which is the highest quality
extract drawn from the Japanese Kelp, a type of sea weed. The extract is proven to
have hydrating effects on the Indian skin. Also, one of the key ingredients of
this range is the Maris Sal (a. k. a. Sea Salt). The minerals specifically
found in this sea salt are known to have anti-inflammatory effects.
During the
course of the event, I was ecstatic to speak with several beauty experts from
Spawake, who gave a low-down on their latest products.
- Moisture
Fresh BB Cream: A multi-effect, sea mineral BB Cream which moisturizes,
protects, covers dark spots, gives an even skin tone, and leaves the skin
hydrated. The cream protects your skin from the harmful UV
rays and the drying effects caused by pollution and harsh weather conditions.
Available in two shades – Perfect Glow (For Makeup Finish) and Natural Glow (For Daily Natural Look) - this cream will meet the needs of a contemporary Indian woman.
Price: - 30g - INR 249
- 15g - INR 129
- Whitening Triple Care Serum: Formulated with Advanced Brightening Complex, this serum includes the necessary vitamins and minerals for the Indian skin. Made using advanced Japanese skin care technology, this serum is available in a 45ml pack and is adequately priced at INR 399.
Spawake, a
unique combination of two words - Spa and Awake, is an expression of KOSÉ's
commitment to bring sea deep beauty to every Indian woman. I'm sure that the
Moisture Fresh BB Cream and Whitening Triple Care Serum will make your skin
feel soft and hydrated in just a matter of seconds.
KOSÉ plans to launch over 500 stores in India. The products
will also be sold via their e-commerce website. You can
receive firsthand information about the latest range via their Facebook page.
If you are a
modern Indian woman who understands the benefits of advanced skin care within
an affordable price range, go try out the new range from Spawake.
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