MediaTek Introduces "Technology Diaries"– An Interactive Discussion Series To Make Tech Accessible To Everyone

Did you know that MediaTek is the world's fourth-largest global fabless semiconductor company that powers more than 1.5 billion devices a year? The upcoming and current products of MediaTek use the newest next-generation technologies like Artificial Intelligence (AI), 5G, and Narrowband IoT (NB-IoT) to empower people to change the world.

With the aim to make tech more accessible and understandable to everyone, the company recently announced the launch of its MediaTek Technology Diaries series - an interactive, informative, yet fun series aimed at demystifying the newest technologies that are transforming our daily lives.

MediaTek Technology Diaries Series

The inaugural session, held at The Lodhi in New Delhi, saw the likes of RJ Naved (a popular entertainer from Radio Mirchi) and Rajiv Makhni (Group Managing Editor, Tech at NDTV), provide a common man's perspective on future technologies; together, they also cleared up confusing tech concepts with a dash of humor.

Rajiv Makhni and Naved in action

This series is perfectly in tune with MediaTek's philosophy of making great technology available to everyone, so we can connect more easily to things that shape up our lives, thus helping make smarter and healthier decisions.

MediaTek's Wall of Fame

MediaTek is committed to delivering the latest technologies across a range of products and solutions. From the mobile industry and automobile sector to health, entertainment, and next-generation wearables, MediaTek's innovations allow consumers and businesses to do more of what they want. MediaTek is also empowering industries with innovative Bluetooth and cellular connectivity solutions to meet the needs of government, utility, retail, agriculture, transportation, asset tracking, and many others.

MediaTek - This Chip Changes Everything

MediaTek Technology Diaries provided the perfect stage to discuss new technologies like the following:

1. Narrow-Band IoT (NB-IoT) which is a 3GPP standardized cellular based low power wide area technology and is potentially part of the 5G era of connectivity. The MediaTek NB-IoT platform has the highest temperament for low connection quality, allowing NB-IoT devices to be installed in locations that cannot be served by competing IoT connectivity standards, enabling device installation in remote or difficult-to-access locations. MediaTek's chipsets have formed the foundation for the Internet of Things (IoT). In 2015, MediaTek enabled more than 1 billion consumer electronic products, including digital TVs, home audio devices, DVD/Blu-ray players, smartphones, tablets, networking and connectivity products, and more.
   


2. MediaTek NeuroPilot - with its heterogeneous computing capabilities such as CPUs, GPUs and APUs (AI processing units) - is embedded into several System-on-Chip (SoC) products, thus providing high performance and power efficiency for AI features and applications. MediaTek is leading the Edge-AI Technology revolution by creating an ecosystem of Edge-AI hardware processing with comprehensive software tools across its product range from smartphones to smart homes, wearables, IoT, and connected cars.
   




3. MediaTek also possesses a best-in-class display enhancement technology called MiraVision. MediaTek's MiraVision is designed to improve visual quality for smartphones by intelligently altering picture attributes such as hue saturation, brightness, resolution, and frame-rate. For each new product category, MediaTek has optimized MiraVision, making it highly power-efficient, more responsive, and more context aware. MediaTek's high-fidelity scaling and content classifier technologies guarantee unmatched signal preservation and increased visual details.
   
   
4. In the automotive sector, MediaTek is powering the future of Self-Driving technology through a turnkey solution for hardware and software. Autus, the suite of automotive and automated driving solutions, uses artificial intelligence, mmWave, machine learning, and advanced visual processing solutions and technologies to deliver the latest in navigation and infotainment innovation. Automated driving is the next frontier for MediaTek and this chip changes everything under the hood.
   
   


5. MediaTek is also transforming how people interact with their home through leading connectivity and multimedia technologies, fueling a revolution in home entertainment products through processors and chips powering the next generation of home entertainment devices, Smart TVs, and connected audio devices. This makes MediaTek the leading company by unit volume in several segments, including digital television, optical storage, and DVD/Blu-ray/CD players.
   




MediaTek continues to push the boundary with next-gen multimedia technologies that make UHD content shine. The MT5597 is the latest technology in Digital TV vertical, which enables high-quality, cost-effective and feature-rich 4K UltraHD digital TVs with a global application. Powered by four high-performance ARM® Cortex™-A53 ultra-efficient processors running at up to 1GHz and AMR Mali-450 MP4 GPU, it offers superior user experience and features at low power consumption. MediaTek also leads the industry in providing chipsets for UltraHD 4K Blu-ray, Blu-ray and DVD players, and continues to innovate in this space with recent Android set-top box (STB) SoC's along with high-quality audio support, including Dolby audio, DTS, Maxim, multi-channel capture and reproduction, and advanced digital signal processing solutions.



6. On the mobile side, MediaTek Helio series platforms like A22 and P22 are the latest additions to the Helio family of powerful and power-efficient chips for the mid-market segment.

[Examples:

• Vivo Y81, Y83, and Y83 Pro are powered by Helio P22.
• OPPO F9 and F9 Pro and Nokia 5.1 Plus are powered by Helio P60.]

The platform focuses on providing best-in-class camera hardware with intuitive light AI-enhancements such as Face ID, Smart Photo Album, simulated depth of field, etc. The core peak-performance advantage is clearly visible in advanced productivity applications and most popular games. It also features MediaTek's second-generation smart antenna technology (TAS 2.0). Helio A22 provides unparalleled mobile experiences for the mid-market consumers, including incredible performance, in-demand features, tailored platforms, long battery life, advanced photography, and AI enhancements. The CPU performance of Helio A series is up to 30% faster and GPU up to 72% faster than the direct alternative.

Speaking at the media event, Kuldeep Malik, Director - Corporate Sales, MediaTek India, said,

"Consumers may not know it, but our chips and technology are an integral part of daily lives. You will find us in 20 percent of homes globally and nearly 1 of every 3 mobile phones is powered by MediaTek. MediaTek chips power next-generation smartphones, tablets, TVs and voice assistants, and all kinds of intelligent devices to transform how people interact with each other and the world around them. A new category of devices is driving features and consumer expectations forward with advancements in power, performance, AI, and connectivity. With the Technology Diaries, we want to help the less savvy consumers understand and be comfortable using these technologies to their advantage."

Technology Diaries is a great, laudable initiative from MediaTek to bridge the technology gap in emerging economies like ours. I can't wait now for their next event to take place!

For more information, you can visit www.mediatek.com.